May, Dubai, UAE – Geidea, a leading fintech and payments technology provider and a Central Bank of the UAE licensed Retails Services Provider has announced a strategic partnership with Ottu, a leading payments infrastructure platform, to provide enterprise merchants in the UAE with streamlined access to Geidea’s acquiring capabilities through Ottu’s unified OPMS (Online Payment Management System) platform.
Through this partnership, enterprise merchants operating across multiple markets and digital sales channels will be able to manage and optimize their payment operations through a single, centralized platform, simplifying how payments are connected, routed, and monitored across providers and geographies.
As businesses scale across increasingly complex digital ecosystems, the need for unified payment management has become critical. Through Ottu’s orchestration layer, Geidea’s payment methods – including Visa, Mastercard, Apple Pay, Google Pay, and Samsung Wallet – can now be accessed via a single API, removing the need for multiple direct integrations and significantly reducing technical complexity for merchants.
All transactions processed through Geidea are managed, routed, and reported through Ottu’s centralized dashboard, alongside other connected payment providers. This enables merchants to gain full visibility over their payment flows, improve operational efficiency, and support better decision-making across finance and IT teams.
The partnership also enables Geidea merchants to benefit from Ottu’s integrations library, which includes ready-to-use, industry-specific integrations that accelerate onboarding and reduce time to market for new digital payment capabilities.
“This collaboration with Ottu enables Geidea to extend its acquiring capabilities into a powerful infrastructure ecosystem via Ottu, giving enterprise merchants a more streamlined and efficient way to manage payments across channels and markets,” said Pankaj Kundra, CEO of Geidea. “It reflects our continued commitment to simplifying payments while empowering businesses with greater flexibility, control, and scalability.”
Geidea is the backbone of digital commerce in Saudi Arabia and UAE . This integration means Ottu merchants no longer need to choose between orchestration capability and local payment depth; they get both, through one platform."
— Talal Kamel Alawadhi, CEO, Ottu
Ottu currently supports more than 1,000 enterprise merchants across Kuwait, Saudi Arabia, Bahrain, the UAE, and Singapore, with over 35 integrations and smart routing capabilities delivering more than 10% improvement in transaction success rates. Through this partnership, Geidea further strengthens its role in enabling seamless, scalable, and future-ready payment experiences for enterprise businesses across the region.
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About Geidea
Geidea is a leading technology firm operating in the fintech space by offering digital banking technology, smart payment terminals and business management solutions for the retail and digital commerce sectors, currently serving over 650,000 merchants worldwide. The company is expanding internationally with operations in the UAE and Egypt. Founded in 2008 by Saudi entrepreneur Abdullah AlOthman, the group is headquartered in Riyadh, Saudi Arabia where AlOthman continues to serve as the Executive Chairperson.
Geidea believes that the latest payments and commerce technology should be accessible, affordable, and intuitive for everyone. The company continues to focus on its mission of empowering merchants with the tools to start, manage and grow their businesses, which is at the heart of what Geidea does. The group received an official certification as a Great Place to Work® (GPTW®) in all of its offices in Saudi Arabia, UAE, Egypt and India where it employs more than 2300 team members.
For more information, visit us at https://geidea.net/ae/en/
Regulatory & Compliance Disclaimer
Geidea is licensed and regulated by the Central Bank of the UAE as a Retail Payment Services Provider
This announcement is for informational purposes only and does not constitute a financial offer, commitment, or guarantee of service availability.
All services are subject to applicable regulatory approvals, partner arrangements, and jurisdictional requirements.
Any data processing or sharing is conducted in accordance with applicable UAE data protection laws and regulatory standards.
About Ottu
Ottu is an enterprise Online Payment Management System (OPMS) in the MENA region, enabling businesses to manage and optimize their online payments through one unified platform. Ottu provides seamless integrations with multiple payment providers, customizable white-label solutions, enterprise-grade security, and a centralized dashboard designed to simplify payment operations across multiple markets and channels.
With a strategic focus on partnerships with vertical-specific technology providers, Ottu delivers tailored payment solutions across industries including e-commerce, events, real estate, education, and travel. Its Smart Routing technology dynamically optimizes transactions in real time to improve payment success rates and support cost efficiency.
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